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https://rsuir-library.rsu.ac.th/handle/123456789/3521| Title: | An analytical study on the perceived value of online game season passes and its impact on customer satisfaction |
| Other Titles: | 网络游戏季票通行证的感知价值对顾客满意度的研究分析 |
| Authors: | Haoran Chen |
| metadata.dc.contributor.advisor: | Jin Maozhu |
| Keywords: | Perceived value (Marketing);Online games -- Economic aspects;Video games -- Subscriptions;Customer satisfaction;Consumer behavior |
| Issue Date: | 2024 |
| Publisher: | Rangsit University. Library |
| Abstract: | The rapid development of the online gaming industry and the growing demands of users have made season pass tickets a common sales strategy in online games. This paper aims to analyze the relationship between customer satisfaction and perceived value in online game season pass tickets, revealing the actual effectiveness of this new sales model and providing reasonable business strategies for online game companies. This study employs literature review and questionnaire survey methods to analyze the relationship between season pass tickets in online games, perceived customer value, and customer satisfaction. The empirical research results of this paper indicate that the perceived value of online game season pass tickets has a significant positive impact on customer satisfaction |
| metadata.dc.description.other-abstract: | 网络游戏行业的快速发展和用户需求的不断增长，使得网络游戏季票通行 证成为一种常见的销售方式。本论文旨在通过分析网络游戏季票通行证中顾客 满意与感知价值之间的关系，揭示这种新型销售方式的实际效果，为网络游戏 企业提供合理的经营策略。 本研究采用文献综述法与问卷调查法，分析网络游戏中季票通行证对顾客 感知价值与顾客满意度之间的关系。通过研究分析可知，本文的实证研究结果 表明，网络游戏季票通行证的感知价值对顾客满意度具有显著正向影响 |
| Description: | Thesis (M.B.A. (Business Administration)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3521 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| HONGJIE CHEN.pdf | 645.88 kB | Adobe PDF | View/Open |
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