Evaluation of Geely automobile s green transformation inpact on corporative performance

Abstract

In the context of escalating global warming and an itensifying energy crisis, the automobile manufacturing industry is under increasing pressure to undergo a green transformation. Current academic research primarily emphasizes the positive effects of green transformation on enterprise development and its specific outcomes, However, there remains a lack of systematic,in-depth analysis regarding two critical issues: the formulation of an effective “green transformation strategy” and “a comprehensive understanding of the broader impact of green transformation on corporate social responsibility (CSR) and economic performance.” This paper developed a performance evaluation system based on the balanced scorecard (BSC) and the analytic hierarchy process (AHP) to comprehensively assess Geely Automobile's green transformation performance. The evaluation framework incorporates 16 specific indicators across four key dinensions: financial performance, customer satisfaction, green internal business processes, and learning and growth.The study revealed that green transformation has a beneficial impact on financial performance, strengthens brand image, effectively manages waste emissions, and fosters the development of innovative technologies and products. This paper provides theoretical and practical guidance for Geely Automobile’s green transformation. Moreover, it offers a comprehensive a reference for other enterprises in the automobile industry pursuing green transformation initiatives