Research on the impact mechanism of digital governance on platform performance the mediating role of network effects

Abstract

As a key mechanism in digital platform operations, digital governance plays a vital role in optimizing platform management, enhancing user experience, and strengthening market competitiveness. In the context of the digital economy, it is important to understand how digital governance influences platform performance through network effects, as well as to clarify the underlying mechanisms of this relationship. Based on these objectives, this study investigates the impact of digital governance on platform performance and examines the mediating role of network effects. To address these issues, this study explores the impact of digital governance on platform performance and examines the mediating role of network effects. It reviews and synthesizes relevant literature on digital governance, network effects, and platform performance, and organizes the logical relationships among these variables. A theoretical model is proposed, positioning network effects as a mediating variable. Data were collected through a questionnaire survey and analyzed using SPSS and AMOS. Based on the research findings, this study offers practical recommendations for optimizing digital governance strategies to enhance platform performance. Platform enterprises should strengthen their data governance systems, improve information transparency, and refine user interaction mechanisms to amplify network effects and boost overall platform effectiveness