Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/472| Title: | 第三方移动支付采用意愿差异性分析--以泰国与中国为例 |
| Other Titles: | Analysis on the difference of willingness to use third-party mobile payment : a case study of Thailand and China |
| Authors: | Qian Wang |
| metadata.dc.contributor.advisor: | Yang Shu Chen |
| Keywords: | Banks and banking;Risk assessment;Mobile commerce |
| Issue Date: | 2019 |
| Publisher: | Rangsit University |
| Abstract: | 近年来，随着移动终端的普及，移动支付服务和支付平台的不断创新，移动 支付正在经历一个快速的推广过程。在目前的研究中，对于比较不同国家第三方 移动支付的研究还是比较少的。而且大多数研究停留在技术、模式层面，或者是 从消费者初次采纳的角度入手，去探究消费者移动支付使用意愿的影响因素。因 此，采用定量研究方法解决此一问题。首先进行相关变量理论模式推倒、比较与 分析，接着以问卷调查方式搜集资料在以统计的方法以解释本研究之假设。研究 结果发现，中国人比泰国人更愿意采用移动支付，折扣促销、社交性、讯息认知 对知觉风险具有显著效果，知觉风险对持续采购意愿具有显著正向影响，知觉风 险具有中介效果。 |
| metadata.dc.description.other-abstract: | In recent years, with the popularity of mobile terminals, the continuous innovation of online banking payment services and third-party payment platforms, mobile payment is undergoing a rapid promotion process. In the current research, there is relatively little research on comparing third-party mobile payments in different countries. And most of the research stays at the level of technology and models, or starts from the perspective of consumers 'first adoption to explore the influencing factors of consumers' willingness to use mobile payment by third parties. Therefore, this research uses a quantitative research method to solve this problem. Firstly, the theoretical model of relevant variables was deduced, compared and analyzed, and then data were collected by questionnaire surveys to statistically explain the hypothesis of this study. The results of the study found that Chinese people are more willing to adopt mobile payments than Thais. Discount promotions, sociability, and message awareness have significant effects on perceived risk, direct risks have a significant positive impact on the willingness to continue purchasing, and perceived risks have a mediating effect |
| Description: | Thesis (MBA (Business Administration)) -- Rangsit University, 2019 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/472 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Qian Wang.pdf | 589.03 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.