Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/475| Title: | 中国汽车零部件市场营销业务模式 --以 A 公司为例 |
| Other Titles: | Marketing business model for the automobile spare parts market in China : a case study of company A |
| Authors: | Qian Li |
| metadata.dc.contributor.advisor: | Yang Shu Chen |
| Keywords: | Business planning;Business --Models;Automobile industry and trade -- China |
| Issue Date: | 2019 |
| Publisher: | Rangsit University |
| Abstract: | 在汽车市场稳步发展的环境下，A 公司作为我国小型汽车零部件企业，已经 占据了一定的竞争力。本研究的主要目的是通过九大板块的商业模式来探索 A 公 司的商业模式。本研究以 A 公司为研究案例，研究其商业模式的创新，并对其四 位经理进行了深度访谈。利用商业画布图对访谈获得的数据进行分析。结果表明， A 公司有质量营销、生产、员工培训、客户关系管理、销售渠道、财务管理等。 在系统信息管理方面，A 公司认为计算机技术，如大数据，在管理的各个方面的 应用是显著的。 |
| metadata.dc.description.other-abstract: | In the environment of the steady development of the automobile market, company A, as a small automobile parts enterprise in China, has occupied certain competitiveness. The main purpose of this study was to explore the business model of company A through the nine blocks of business model. This study emphasized company A as the research case to study the innovation of its business model and applied in-depth interviews with its four managers. The data obtained from the interviews were analyzed by using the commercial canvas map. The results revealed that company A had quality marketing, production, staff training, customer relationship management, sales channels, financial management, etc. In the aspect of systematic information management, company A considered the application of computer technology, such as big data, to all aspects of management to be significant. |
| Description: | Thesis (MBA (Business Administration)) -- Rangsit University, 2019 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/475 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Qian Li.pdf | 520.62 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.