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https://rsuir-library.rsu.ac.th/handle/123456789/873| Title: | B2B 採用意圖之影響因素:以泰國高科技產業MRO 採購價值為例 |
| Other Titles: | Determinants of B2B adoption intention : the context of MRO procurement value for high-tech industry in Thailand |
| Authors: | 黃姿綺, Tzu-Chi Huang |
| metadata.dc.contributor.advisor: | Wan Chun Duan |
| Keywords: | High technology industries -- Management -- Thailand;Industrial organization -- Thailand -- Case studies;Technological innovations -- Management |
| Issue Date: | 2018 |
| Publisher: | Rangsit University |
| Abstract: | 本 研究旨在探討MRO 工業品電子商務平臺 (MRO B2B) 採用意圖 與 MRO 採購價值之關聯模式並考量成本所扮演的中介效果。本研究依研究主 題範圍與目的提出一個理論性的研究架構並設定相關的研究假說。本研究以泰 國高科技廠商為研究對象，蒐集了163 份泰國高科技製造企業相關人員所提供 的資料以驗證相關的研究假說。根據研究結果顯示知覺整合價值正向影響B2B 採用意圖，其中又以供應網絡價值 、市場資訊價值 、製造價格價值及製造作業 價值為主要價值的考量 ，另一方面 ，關係價值及製造之品質價值 、維修價 值 、保養維護價值對於 B2B 知覺整合價值沒有顯著影響 。其次，本研究結果 顯示成本與知覺整合價值與B2B 採用意圖之關係中介效果並不顯著 。本研究在 結論部份則針對分析結果提出研究發現與建議做為泰國高科技產業未來訂定 MRO 採購政策及策略的參考。 |
| metadata.dc.description.other-abstract: | This study was conducted to investigate the interactive relationship between the factors affecting behavior of B2B (Business to Business) adoption intention in the context of MRO (Maintenance, Repair, Operations) procurement value. A conceptual model was developed and tested using quantitative data from high-tech manufacturing organizations in Thailand. Findings reveal that B2B adoption intention is significantly influenced by perceived B2B integration value. Among the set of MRO procurement value, the supply network value, manufacturing value, and market information value positively influenced perceived B2B integration value. On the other hand, relationship value did not significantly influence the perceived B2B integration value. The mediating role of cost in the correlation between perceived B2B integration value and B2B adoption intention was also tested, but no support was found. The findings of the study were further analyzed to suggest appropriate MRO procurement strategies for Thailand’s high-tech manufacturing sectors. |
| Description: | Thesis (MBA (Business Administration)) -- Rangsit University, 2018 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/873 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tzu-Chi Huang.pdf | 1.54 MB | Adobe PDF | View/Open |
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