1. RSUIR at Rangsit University

Browsing by Author Jin Maozhu

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Showing results 1 to 20 of 36  next >
Issue DateTitleAuthor(s)
2024An analytical study on the perceived value of online game season passes and its impact on customer satisfactionHaoran Chen
2023Empirical research on the relationship between dual-source innovation behavior, entrepreneurial bricolage, and business model innovationSiwei Zhao
2024An empirical study based on the influence of opinion leaders on online social platform on the behavior of Chinese young female consumers to buy beauty products : using the perceived value as the mediating variableChen Lin
2023An empirical study on the impact of supply chain finance on the cost and performance of automobile enterprisesBowen Cen
2024The impact of E-commerce live streamers' professionalism on consumers' purchasing intentionsRuisi Zhang
2023The impact of government subsidies on the technological innovation efficiency of new energy vehicle enterprisesYingkai Ma
2024The impact of gym environment on the fitness behavior of single individuals : an empirical analysis based on perceived value theoryNa Yang
2022Impact of it capability on the performance of retail enterprises in Kunming, China : the mediating role of organizational reformYue Chengxu
2025The impact of user-generated content on consumers' new energy vehicle purchases : the mediating role of perceived value and the moderating role of new media richnessHuqiuchen He
2025The impact of viral marketing strategies on consumer purchase intention in social E-commerce : based on the mediating role of user engagementMeichen Zhou
2022The influence of Wechat marketing on the purchase intention of millennial consumers : the mediating role of customer trustYongji Wei
2023Influence on Xiaohongshu marketing strategy derived from content sharingShang Luwei
2022Marketing strategies of art training industry under the double reduction policy : a case study of Z Art Training SchoolXiaofeng Zheng
2023Optimization of cold chain logistics distribution path based on improved genetic algorithmLinjuan Zhang
2023Research on customer satisfaction of y company's liquid milk products based on CCSI modelShishi Qin
2024Research on marketing strategies of beauty brands in the new media era : a case study of beauty brand FHongjie Chen
2023Research on rural tourism strategy of Zhaijiao Village in Hengzhou CityYuan Yuan
2024Research on supply chain optimization of Tianfu convenience storeNanxuan Xian
2024Research on the employee compensation management of property company HYuan Liu
2025Research on the impact mechanism of digital governance on platform performance the mediating role of network effectsYu Xin
Showing results 1 to 20 of 36  next >