Research on supply chain optimization of Tianfu convenience store

Abstract

In recent years, with the development of the market economy, the convenience store industry has entered a period of rapid development, attracting foreign competitors to enter the Chinese market. As an early starting retail enterprise, Tianfu Convenience Store benefits from the continuous development of the market while also facing challenges from competitors. Tianfu is seeking new means to optimize the competitiveness of its supply chain, and supply chain integration is considered by many companies as a way to improve their performance and competitiveness. According to research findings, supply chain integration helps to enhance supply chain competitiveness and also benefits the improvement of enterprise performance. This study introduces the theoretical foundation of supply chain management and raises research questions. The main concepts have been defined, while the impact of supply chain integration on supply chain performance, as well as the mediating role of supply chain collaboration, have been explored. Additionally, research hypotheses have been proposed. Finally, a questionnaire survey was conducted using Tianfu Convenience Store as the research sample, and a structural equation model was established to test the impact of supply chain integration on supply chain performance. Information sharing, joint decision-making, and incentive alliances of supply chain collaboration were introduced as mediating variables to reveal the mechanism of supplier integration, customer integration, and internal integration on supply chain performance, enriching the academic research on the means to improve supply chain performance