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https://rsuir-library.rsu.ac.th/handle/123456789/1043| Title: | A study on development strategy of Guilin s Tourism, Guangxi, China |
| Other Titles: | 中国广西桂林旅游业发展战略研究 |
| Authors: | Cai Jingtingcai |
| metadata.dc.contributor.advisor: | Duan Wan Chun |
| Keywords: | Tourism -- Management -- China -- Guilin;Tourism -- Developing countries -- Guilin |
| Issue Date: | 2017 |
| Publisher: | Rangsit University |
| Abstract: | 目前,旅游业正迎来黄金发展时期,成为中国国民经济各行业中最具发展 潜力的新兴产业之一。 面对如此良好的发展机遇,怎样合理制定旅游业的发展 战略是一个具有重要意义的项目。然而,桂林旅游业存在着开发深度不够、交 通能力滞后、资本投产问题欠佳、宣传力度不够、环境污染严重等问题。本文 的研究为了解决桂林在发展旅游业过程中存在的这些问题。首先,本文叙述了 PEST 分析法,波特五力模型分析法,SWOT分析法等理论基础,为文章的研究提 供了理论支撑。其次,分别用 PEST 战略分析法,波特五力模型,SWOT 战略分析 法依次对桂林旅游业的内外部环境行分析。最后,再对比其他旅游地区的发 展经验。制定出适合桂林旅游业的发展战略并提出了相关保障措施。 |
| metadata.dc.description.other-abstract: | Tourism is entering its golden age and becoming one of the fastest growing as well as a promising industry in China. It is therefore important to devise an adequate development strategy for tourism industry. It is still a challenge that requires urgent attention. In addition, Guilin's tourism industry is facing several problems, such as insufficient development, inadequate transport infrastructure, lack or capital or funding, poor publicity and serious environmental issues. This study aims to investigate these problems and suggest the optimal solutions. First of all, a thorough literature review on PEST analysis, Porter five forces model analysis, SWOT analysis, etc has been conducted to provide theoretical support for the research. Secondly, the internal and external environment of tourism in Guilin are analysed by using PEST analysis, Porter five forces model and SWOT analysis respectively. Thus, a comparative study on tourism development strategy of Guilin and other tourist attractions has been done. Finally, an adequate development strategy for tourism in Guilin has been devised and relevant measures on reservation and preservation have been suggested. Through this study, I hope to provide some suggestions for the future development of tourism in Guilin. At the same time, I hope this study will provide the guidance and ideas for further tourism in other cities as well |
| Description: | Thesis (MBA (Business Administration)) -- Rangsit University, 2017 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/1043 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CAI JINGTING.pdf | 3.97 MB | Adobe PDF | View/Open |
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