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Issue Date	Title	Author(s)
2025	Research on the influence of social norms, perceived value, and price sensitivity on the purchase intention of second-hand luxury goods	Yuya Xu
2025	A study on the impact of Tiktok anchors'emotional display on social presence : using emotional contagion as a mediating variable	Zhikai Chen
2025	The impact of digital capabilities of biopharmaceutical enterprises on patients' purchase intention from the perspective of digital transformation : the mediating role of perceived value	Gaofang Zhou
2025	The impact of mobile payments on consumer behavior-a case study of the Thai market	Yi Zhang
2025	The impact of user-generated content on consumers' new energy vehicle purchases : the mediating role of perceived value and the moderating role of new media richness	Huqiuchen He
2025	A study on the impact of brand association on consumers' purchase intention : the mediating role of perceived brand value	Lun Weng
2025	Research on consumer behavior of contemporary fans and its guidance : the case of Chinese female fans	Dongmei Yang
2025	The influence of green human resource managementon enterprise green innovation : based on the intermediary role of green human capital	Yijie Li
2025	Exploring purchase intention toward new energy vehicles among Chinese consumers : an integration of the theory of planned behavior and perceived risk theory	Lixiong Peng
2025	A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in Bangkok	Lalada Malapong
2025	A study on the impact of agency a model company on corporate customer satisfaction based on the 4C model	Minghui Li
2025	The impact of Guochao brand cultural connotation on consumer purchase intention : a study from the perspective of cultural confidence	Mengyao Xu
2025	A study on the impact of internet celebrity city service resilience on tourists' willingness to revisit : a case study of Harbin	Hao Sun
2025	The influence of short-video marketing on the purchase intentions of young female apparel consumers	Xingyue Peng
2025	A study on the impact of organizational change perception on employee job engagement	Zile Liao
2025	Analysis of factors influencing Otaku game players' purchases of game derivatives	Shihao Wei
2025	Research on the impact of brand collaboration on consumers purchase intention of new energy vehicles	Boran Li
2025	The influence of online reviews on consumers purchase intentions for new energy vehicles : the mediating role of brand value	Lanyue Zhang
2025	The impact of viral marketing strategies on consumer purchase intention in social E-commerce : based on the mediating role of user engagement	Meichen Zhou
2025	The impact of gamified marketing on customer brand fit and engagement	Jieyu Wang