Research on the strategic development of R drama club in the post-epidemic era

Abstract

The new coronavirus epidemic at the end of 2019 led to restrictions on offline performances, which stalled the development of China's cultural industry, and many companies were forced to go bankrupt and exit the market. In this context, R Drama Club, as an emerging original drama performance enterprise, needs to combine the internal and external environment and give full play to its own advantages to formulate a new development strategy suitable for the post-epidemic era. Based on the relevant theories of management, combined with the development status of R Drama Club, this paper adopts the case study method to help R Drama Club formulate the development strategy in the post-epidemic era. In this paper, management tools such as PEST model, Porter's Five Forces model and SWOT analysis model are used for analysis. The advantages and disadvantages of R Drama Club are summarized. The advantages are that the performance forms of R Drama Club are more diversified and can meet the needs of different audiences. The disadvantages are financing difficulties and the inhibiting effect of the epidemic on certain entertainment consumption. At the same time, on the basis of detailed analysis of the internal and external environment of R drama club, it uses IEF and EFE matrix, SWOT strategy matching tool and QSPM matrix to analyze the strategic turnaround strategy that R drama club should take. Finally, the paper discusses the key issues of implementing the development strategy of R Drama Club, including improving the business ability of performers and internal managers, innovating the business model, continuing to carry out joint cooperation and peripheral products, and establishing a sound financial accounting system