Browsing by Author Yang Shu Chen

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Issue DateTitleAuthor(s)
2019Analysis on the difference of willingness to use third-party mobile payment : a case study of Thailand and ChinaQian Wang
2022Brand marketing strategy of new energy vehicles in the Chinese market : taking tesla as an exampleJinrun Huang
2018A comparative study of oversea surrogate shopping model and traditional marketing model : a case of surrogate shopping in Thailand潘少贤, Shaoxian Pan
2021Corporate social capital and corporate performance of listed companies : taking commercial credit as an mediating variableYani Liang
2019Evaluation and improvement of the service quality of tile industry in China : a case study of company GXiangyu Zhao
2019The impact of customer experience on online game purchase intentionZhiyang Luo
2018The impact of customer purchasing motivation on customer purchasing intention : tiktok short video as an example杨赟, Yun Yang
2021The impact of customers' emotional experience on customers' repurchase : a case study of taking multimedia restaurantsLing Wang
2018Investigating the customer service quality through importance performance analysis : the case of China Telecom DL Branch赵时雨, Shiyu Zhao
2019Marketing business model for the automobile spare parts market in China : a case study of company AQian Li
2019Relationship between spiritual leadership and innovative behavior in Chinese Drone Companies : the mediating effect of employee engagementSiya Zhou
2022Research on the customer satisfaction of B training institution based on Servquel and IPA modelChao Ruan
2021A study of enterprise innovation and reform on employee turnover rate with employee satisfaction as the mediator variableLijian Feng
2018The study of experiential marketing in Chinese tea E-commerce : the case of Guangxi Yihealth Tea Company莫培钰, Peiyu Mo
2018The study of satisfaction toward Chinese course : the case of Wat Aiyikaram School of Thailand黄新新, Huang Xinxin
2019A study of the influence of abusive supervision on the silence behaviorWenjian Duan
2020A study of the influence of brand awareness and service quality on purchase intentionBinghui Su
2020A study of the influence of employee self-expectation on turnover intention : taking occupational loneliness as a moderator variableZiqiang Tian
2018A study on development of Thai young Chinese Chamber of Commerce吴松洛, Songluo Wu
2019A study on the influence of perceived value on the purchase intention in online tourism using product type and demographic as moderating variablesLin Junhan